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Privacy Policy

 

Privacy Policy

Effective Date: [31 july 2025]

This Privacy Policy describes how BB-Pharma Ltd (“we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from our website (the “Site”), and how we protect and manage this data under applicable laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other data protection regulations.


1. Collecting Personal Information

When you visit our Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.”

Categories of Personal Information Collected:

a. Device Information

  • Examples: Web browser version, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

  • Purpose: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

  • Collection Method: Automatically collected using cookies, log files, web beacons, tags, or pixels.

b. Order Information

  • Examples: Name, billing address, shipping address, payment information (including credit card numbers or third-party wallet details), email address, and phone number.

  • Purpose: To provide products or services to you to fulfill our contract, process your payment, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen orders for fraud or risk.

  • Collection Method: Collected directly from you when you place an order.

c. Customer Support and Correspondence

  • Examples: Email contents, attachments, messages sent through forms or social media.

  • Purpose: Responding to inquiries, resolving disputes, improving service quality.

  • Collection Method: Directly via contact channels.

d. Marketing and Advertising Data

  • Examples: Preferences, opt-in/opt-out records, click behavior on emails, pixel tracking results.

  • Purpose: To offer promotions, updates, personalized ads, and retargeting campaigns.

  • Collection Method: Collected via email providers, advertising platforms, and cookies.


2. Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above.

Third Parties We Work With:

  • Shopify: Our online store is powered by Shopify Inc. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. For more info, see Shopify’s Privacy Policy.

  • Payment Processors: Apple Pay, Visa, or others for secure payment transactions.

  • Shipping Providers: Royal Mail, DHL, UPS, or others for delivery logistics.

  • Analytics Services: Google Analytics or Meta Pixel to understand how users interact with our Site.

  • Marketing Platforms: Mailchimp, Klaviyo, Facebook Ads, Google Ads for remarketing and email campaigns.

We may also share information:

  • To comply with legal obligations

  • To respond to lawful requests (e.g., subpoenas, court orders)

  • To enforce our terms of service

  • To protect our rights or prevent fraud or harm


3. Behavioral Advertising and Retargeting

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info


4. Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including:

  • Strictly Necessary Cookies – For the website to function properly (e.g., login, checkout).

  • Performance Cookies – For analytics and performance monitoring.

  • Functional Cookies – To remember choices you make (e.g., language or region).

  • Targeting Cookies – To deliver relevant ads to you.

You can control or disable cookies via your browser settings. Blocking some types of cookies may affect your site experience.


5. Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


6. Your Rights

For EU/UK Residents (GDPR)

  • Right to Access

  • Right to Rectify

  • Right to Erasure

  • Right to Object or Restrict Processing

  • Right to Data Portability

  • Right to Lodge a Complaint

  • Right to Withdraw Consent

To exercise these rights, contact us at bb-pharma@proton.me or via postal mail.

For California Residents (CCPA)

  • Right to Know

  • Right to Delete

  • Right to Opt-Out of Sale of Personal Info

  • Right to Non-Discrimination

CCPA requests can also be submitted to bb-pharma@proton.me.


7. Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes for which we collected it, including to satisfy legal, accounting, or reporting obligations. If you wish to delete your information, contact us directly.


8. Security

We implement administrative, technical, and physical safeguards to protect your data. While we take reasonable precautions, no electronic transmission or storage method is 100% secure.


9. Children

We do not knowingly collect information from children under 16 years of age. If we become aware of such collection, we will delete the information immediately.


10. International Data Transfers

If you are accessing our Site from outside the UK, your data may be transferred to and processed in other countries, including the US or Canada. We use mechanisms like Standard Contractual Clauses to ensure an adequate level of protection.


11. Complaints

If you have concerns about our data processing, please contact us. EU residents can lodge a complaint with their local Data Protection Authority (DPA). UK residents can contact the ICO. Details are provided at ico.org.uk.


12. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be indicated by an updated “Effective Date” and will be effective as soon as it is accessible. Continued use of the Site after changes constitutes your acceptance of the updated Privacy Policy.


13. Contact

BB-Pharma Ltd
📍 20 Wenlock Road, London, N1 7GU, UK
📧 bb-pharma@proton.me

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